The 1892 opera, Werther by Jules Massenet included a scene
of children rehearsing a Christmas song in July. The character’s response—“When
you sing Christmas in July, you rush the season.”
of children rehearsing a Christmas song in July. The character’s response—“When
you sing Christmas in July, you rush the season.”
I think we crave the goodwill and congenial feelings that
are epitomized during the holiday season. So what is the history of Christmas
in July? Is it more than a marketing sales tool?
are epitomized during the holiday season. So what is the history of Christmas
in July? Is it more than a marketing sales tool?
- 1933 – Camp Keystone, a girls summer camp in
North Carolina, celebrated with a Christmas tree, presents, and a visit from
Saint Nick. Perhaps the girls, who only see each other during the summer wanted
to chance to celebrate the holiday with the unique summer camp family. - 1940 – The concept was given national attention
in the Hollywood movie, Christmas
in July with Dick Powell and Ellen Drew. In
this story takes place in July, Dick Powell’s character is led to believe he’s
won $25,000 in an advertising slogan contest. He buys presents for family,
friends, and proposes to his girlfriend played by Ellen Drew. - 1942 – The Calvary Baptist Church in Washington
D.C., celebrated Christmas in July with carols and the sermon Christmas
Presents in July. It garnered an outpouring of donations. The program was held
each summer. - 1944 – The U.S. Post Office and U.S. Army and
Navy promoted Christmas in July as an early mailing campaign for service men
and women overseas during World War II. - Today – American advertisers have been using the
Christmas in July theme since 1950. We can find re-runs of Christmas programs
on television and many stores run sales. - My
offering for Christmas in July? Timeless Keepsakes: A Collection of Christmas
Stories, available at Amazon.
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